The run-up to Christmas is a busy time for most retailers. Some of them will gradually extend their opening hours to cater for the pre-Christmas shoppers while others will wait until the last week, or even the last weekend before Christmas to take advantage of the last minute rush.
There is no doubt these extended opening hours are of mutual benefit to both retailers and busy shoppers, many of whom work long hours themselves.
Yet with just six weeks until Christmas the Dover branch of W. H. Smiths is reducing its weekend opening hours. This started last Sunday and further reductions, including shorter Saturday opening hours, are planned for three weeks time if this change is successful.
Which rather begs the question. What on earth will they be using to measure this success - A DIPSTICK?